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TATA LOG EIGHT MODERN STORIES FROM A TIMELESS INSTITUTION

By:

BHAT, HARISH

Material type: Text

TextPublication details: HARYANA PENGUIN RANDOM HOUSE 2012Description: 200ISBN:

978014342348

Subject(s):

BUSINESS MANAGEMENT

DDC classification:

658 658/BHA

Summary: Tatalog: Eight Modern Stories from A Timeless Institution provides readers with an insider glimpse of the challenges faced by Tata group companies and how they rose above it all and carved a name for themselves. The book vividly brings forth never-before-heard-of, actual cases faced by Tata companies, which have a strong presence in steel, automobiles, IT, beverages, and groceries to name a few. Tata's professional standards meet international norms and they are known for their path-breaking innovation, be it the launch of the Indica, India's first indigenously manufactured car, or the launch of Tanishq, which radically changed the Indian gold and diamond jewelry market. The book also narrates the issues faced by Tata Sons in a recessionary market and how they maintained their service without losing sight of their goals. An insight into how Tata acquired Tetley is also narrated in the book. The journey of the Tata companies was not smooth, yet they focussed on their vision. They strived for excellence, always maintaining that they were not perfect. Tata is a name that followed certain principles, valuing them the most. Source: https://www.tata.com/about-us/books/tata-log-harish-bhat

Item type:

Book List(s) this item appears in: MUST READ BOOKS FOR UPSC/MPSC EXAMS

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Holdings
Item type	Current library	Collection	Shelving location	Call number	Status	Notes	Date due	Barcode	Item holds
Book	ST. FRANCIS INSTITUTE OF TECHNOLOGY	General	BUSINESS MANAGEMENT	658/BHA (Browse shelf(Opens below))	Available	BUSINESS MANAGEMENT		29464

Total holds: 0

About the author

Harish Bhat, currently the brand custodian at Tata Sons, has held many roles in the Tata group over the past thirty-four years, including as managing director of Tata Global Beverages, and chief operating officer of the watches and jewellery businesses of Titan.

Harish is an alumnus of BITS Pilani and the Indian Institute of Management Ahmedabad (IIMA). He won the IIMA gold medal for scholastic excellence, and later the British Chevening Scholarship for young managers. In 2017, he received the Distinguished Alumnus Award from BITS Pilani.

An avid marketer, he has helped create many successful Tata brands. He writes extensively and is a columnist for The Hindu Business Line and Mint. In 2019, Linkedin selected him as one of their top voices in India.

Source: https://www.tata.com/about-us/books/tata-log-harish-bhat

Tatalog: Eight Modern Stories from A Timeless Institution provides readers with an insider glimpse of the challenges faced by Tata group companies and how they rose above it all and carved a name for themselves.

The book vividly brings forth never-before-heard-of, actual cases faced by Tata companies, which have a strong presence in steel, automobiles, IT, beverages, and groceries to name a few.

Tata's professional standards meet international norms and they are known for their path-breaking innovation, be it the launch of the Indica, India's first indigenously manufactured car, or the launch of Tanishq, which radically changed the Indian gold and diamond jewelry market. The book also narrates the issues faced by Tata Sons in a recessionary market and how they maintained their service without losing sight of their goals. An insight into how Tata acquired Tetley is also narrated in the book. The journey of the Tata companies was not smooth, yet they focussed on their vision. They strived for excellence, always maintaining that they were not perfect. Tata is a name that followed certain principles, valuing them the most.

Source: https://www.tata.com/about-us/books/tata-log-harish-bhat

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